IMPROVING THE MANAGEMENT SYSTEM OF THE MARKET DEVELOPING FACTORS OF COMMERCIAL
REAL ESTATE IN THE CONDITIONS OF CRISIS 

Sinyavin Vladimir Yur'evich, Candidate of economic sciences, associate professor, sub-department of economic theory and international relations, Penza State University (40 Krasnaya street, Penza, Russia), E-mail: vladimir.siniavin@mail.ru
Skvortsov Aleksey Olegovich, Candidate of economic sciences, associate professor, sub-department of economic theory and international relations, Penza State University (40 Krasnaya street, Penza, Russia), E-mail: finep63@mail.ru
Esyakova Svetlana Sergeevna, Student, Penza State University (40 Krasnaya street, Penza, Russia), 
E-mail: esyakova@gmail.com
Korchagina Natal'ya Aleksandrovna, Student, Penza State University (40 Krasnaya street, Penza, Russia),
e-mail: kvasnikovanatalya@yandex.ru 

338.27 

10.21685/2309-2874-2018-1-5 

Background. The crisis phenomena which have struck the Russian economy in recent years have led to noticeable decrease in business activity and decline in sales in the market of objects of the residential and commercial real estate. In this regard
the special relevance is acquired by researches of the factors defining behavior of representatives of target audience of builders. Research objective – development of recommendations about fuller accounting of features of consumer behavior in the
market of subjects to commercial appointment and also the actions allowing to make active demand.
Materials and methods. Realization of research tasks has been reached in the way bibliographic (source study), a method expert poll, and also correlation and regressive analysis.
Results. Rating values of importance of the factors defining consumer behavior in the market of objects of the commercial real estate are defined, influence from the level of development of initial factors of influence cost 1 m2 is proved, the regression
models reflecting the nature of these dependences are constructed, calculations of expected values of cost indexes, achievable in the conditions of optimization of management of influence factors are executed.
Conclusions. For overcoming influence of the studied factors it is recommended to potential investors to carry out more careful analysis of an object of investments regarding its liquidity taking into account the studied parameters. Implementation of
the offers which are contained in the presented work will promote growth of investment attractiveness of capital property and indirectly – to growth of business activity in the construction industry. 

commercial real estate, consumer behavior, correlation and regression analysis, competitive environment, diversification, crisis, expected cost 

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